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4 Ways Bloggers Can Leverage Events


I have supervised influencers at 2 major work events and was surprised to see that quite a number of them are unaware of the leverage they have when speaking to brands about working with them in regards to an event. 


First things first, although a vanity metric, the number of your followers is the first thing you can use to catch the brand's attention, but that's about it. The amount of leverage you can place on the relationship between you and your audience is the next best thing to that figure you want the brand to pay and most importantly, them reaching out to you for their next event. 


Well, that's for influencers and we focus on bloggers here.


For a blogger to get an invitation to an event, there are 3 things they must have done right 

  • Attracted the audience the brand is interested in
  • Being consistently featured in conversations around topics the brand is interested in
  • Have a personality the brand would like to be affiliated with
  • Can boast of consistent results from similar events as that of the brand
  • Have worked with competition brands and delivered great vanity metrics

If you are sure you have done these right and secured that invitation to the event, then you will benefit from the rest of this post, otherwise, stop here and go do the above first!
 
Bloggers Can Leverage An Event in these 5 Ways

1. Tell it as a story 

Bloggers tell stories all the time in their blogposts. They take the reader on a journey from the beginning to the end. When pitching to the Client, describe how you will invite the readers to attend the event with you by carrying them along on the story, sharing all the experiences and in some cases challenges faced along the way, the people you met, the food you ate. All this, while spicing the content with pros and knowledge about the brand. 

Another story angle is to get to the event early before it starts and take your readers on a virtual attendance of the event from the entrance to the red carpet, the guests, the refreshments spread, the entertainment and finally your thoughts on the brand and the show.

2. Don't Miss The Highlights

If you can't tell a story, then you definitely should document all the high points of the event. The brand wants to reach your audience and there is no better way than sharing the most exciting parts of the event with your audience. That will make your audience feel like they missed a lot because they were not in attendance.

Make it into a blog post and you can title it 'The 6 Moments I fell off my seat at the [insert brand name] End-of-the-year Party Last Week'

It promises excitement, it promises fun and positions your Client as an exciting brand. They will love you for it and you'll definitely make the top of their list next time.

3. Pick A Side

If you are a niche blogger, it doesn't mean you can't create content from an event - regardless of the type of event it is. You just need to be more creative. Applying this tactic to all events will definitely give you a niche approach that a lot of other bloggers won't consider. 

For example, 
  • do you cover gossip, it means you say anything and everything so, give a side of wit to the event via commentary on the outfits you saw, how some of the guests arrived, the collection of meals that were served and so on. 
  • do you cover interior design, then focus only on the decor, the arrival stretch, the hall decor, the colour combos, the stage design
That way, you stick to your niche and stay true to your brand while also delivering value to the brand that invited you.

4. Interview Style

Yes, you can interview the guest, your Client contact and pretty much anyone you'd like to at the event. 

It can be a vox-pop kind of video where they describe the brand and the event in one word, or say how they feel in one word or tell you where they were at that same time yesterday or pretty much anything. 
What matters most is that you project the brand and project the event you attended while ensuring you maintain your organic, creative style.

There you have it - 4 ideas you can pitch to brands so they invite you to their oh so exclusive events.

The Difference Between Bloggers, Creators and Influencers


These 3 words are used interchangeably when describing an online 'talent'. 

To make it easier on all of us, I have scoured through numerous articles defining who a blogger is, a creator and an influencer. One thing I do know for sure is that they can all be influencers.

Let me not confuse you, I'll just go straight into it
  • Who is a Blogger?
  • Who is a Creator?
  • Who is an Influencer?
 
Who are Bloggers, Creators and Influencers? The difference between all 3

Blogger
Put simply, a blogger is someone who writes in a blog

But there's more to that.


Blogging is now more complex than it was 12/13 years ago when it only entailed one writing down the things they like and hope others will like it too. 


Now, bloggers are pretty much in the same league as journalists and a lot of them have gone on to become Magazine Editors and Writers who get paid by brands and businesses. Blogs are now referred to as websites and host much more than just posts. Bloggers are now business owners. 


To be a successful blogger, there are 4 other things you need to be good at apart from just writing. They are

  • Research: acquiring more information and knowledge on what you want to write about.
  • Editing: the ability to know what needs to be there and what doesn't. Good command of grammar and attention to detail.
  • Marketing/Promotion: you need people to come read your blog don't you? You need to be adept in how to sell it to people and brands so they visit, engage, find it useful, talk about it and ultimately become an ambassador for it.

Creator

Also called a 'Content Creator', they are pretty new in the grand scheme of things. 

The easy definition of a Creator is someone who creates content. That's what being a Creator is all about.

But there's more. 
I checked Wikipedia, Adobe, Digital Marketing.org, Hubspot and a bunch of other sites and summing all their definitions, here is a complete definition of a content creator
A Creator is someone who goes through the process of ideation to create appealing and inspiring digital media content via any platform or channel, that connects with the passion points of their audience. This content can be for educational, entertaining, motivational or even marketing purposes, covering any economic sector or industry.

Influencer

The English language describes an Influencer as someone who has influence over another. 
I define an influencer as someone with the ability to wield influence over people by significantly impacting their opinions and actions especially in regards to the purchase of something.

Listen to these 2 posts below: 


What is influence?



Are you an influencer?


 

In summary, 

  • A blogger writes
  • A creator is a multimedia, digital artist
  • An influencer is any of the 2 above or any other person who can persuade people.

 

Now you have a better understanding of the difference between all 3, it is easy to understand when I say bloggers and content creators can become influencers. They have the value, influencing others will come regardless. 


Which of the 3 are you?


How To Start A Blog in 2022 | The 5 Necessities New Bloggers Need for Blogging Success (Lesson 2)


What next?

The 5 questions have been answered in the first step on how to start a blog what do I do next?

This must be the first question on your mind after reading Lesson 1 in this series - The 5 Questions Every Beginner Blogger Needs To Ask 

The next step is familiarizing yourself with the necessities for new bloggers. A lot of times this is skipped in the haste to 'just start'. When we finally come round to it, there is sometimes a disconnect that leads us to need to start something entirely new. 

Well what's next is 

• A new mindset (a bonus)
• A name
• A domain
• A logo
• Brand colours
• Site design/layout

Does this sound strange? I've heard some people say they need a DSLR camera, they need to have a truckload of products, a beautiful room (I've been in that position before), they need to know the owners of makeup brands so they can get products (for beauty bloggers) and some fun stuff like that.

I mean, you'll get there eventually but those are not the things you need to START.

The 5 Necessities New Bloggers Need

- You need a name

What are people going to call your blog? 

You need a name that is a reflection of you and what your blog stands for. For some, the blog name is entirely about the blog or a nickname from when they were little. 

Unless your blog really is just a hobby and you are not planning on making a business out of it, you should brainstorm a name that will still be relevant to you, your blog and your brand as a whole in 5 - 10 years from now. 

It needs to be sustainable otherwise your blog will grow and 5 years later when you've achieved blogging success, you'll be looking for another name or be too ashamed of the name you have.

- You need a domain

Once you decide on a name, the very next thing you need to check out is your domain - to be sure the name you have picked is available and then purchase it. Godaddy & DomainKing are great domain purchase platforms for beginners either doing it yourself or with some assistance. 

For your blog business to stand the test of time, it needs to have a domain of it's own regardless of whether it is self-hosted like on Wordpress or free, like on blogspot.

Having a domain name gives your site credibility and makes it look more professional. Also, a domain name is most times easier to remember and will make people take you seriously.

So you need a custom domain.

- You need a logo

As a new blogger, part of your blog identity is a logo. It helps you stand out, grab the attention of people and is a key part of your brand. 

A good logo doesn't have to be complex or complicated. It should be a visual representation of your style and can be as simple as just a text or an icon. 

While you may want to hire a designer to create the logo, you can create an equally iconic and striking logo using Canva. The Bloggers 'n Brands logo was created with Canva.

- You need brand colours

This is a personal favourite of mine actually. 

Being in the branding/marketing industry, I've come to appreciate this a lot. Having brand colours defines your brand aesthetic. 

Check out the biggest global brands and you'll see that they have a colour that is primarily associated with them. Even in football, this is true i.e. Chelsea FC (The Blues), Arsenal FC (Red Devils).

Brand colours will help to guide your branding in everywhere and ensure consistency in everything you do for your brand - business cards, social profiles, blog design and even sometimes permeates the brand offline too.

- You need a site design/layout

The key is to do something that fits the aesthetic of the blog you want to have. Should it be a simple design, colourful, fresh, whimsical. The key is to unique and ensure the design & layout matches the type of brand you want to create and is also user friendly so people don't come on  your blog, read one article and are not happy to stick around. 


So those are the 6 things you actually need to start your own blog. It's a step by step process so don't rush it. 

The 6 Ps Needed For Awesome Content Creation



Content is king but alas, poor content creation can hamper that kingdom leading to poor engagement, low interaction and no lead generation or clicks.


We scroll up, down, side-to-side and switch web pages at will without realising that everything we read on the internet is made up of content. Everything on the internet is content - blog posts, social media posts, newsletters, ads, articles, videos (did I miss anything out?)


That is why creating great content is key to ensuring all aspects of your online communication resonate with the intended target audience and gets you the right traction. 


As a guide for great content creation, I came up with the following Ps:


1. Passion

2. Platforms

3. Personality

4. Purpose

5. Position

6. Publish


THE 6 Ps FOR GREAT CONTENT CREATION


  • Passion: this isn't fake emotion. It is almost impossible to fake. You need to create in a niche you are truly passionate about. If you are not passionate about what you are creating, this will shine through and your audience will feel the lack of passion in your content. Passion is fuel and when your content is fueled by passion, it shows.

  • Platforms: not every creator should create on every platform. Know the platform best suited to your content and create there. Remember, FOCUS. Don't be a jack of all trade and master of known. In fact, did you know that the real definition of multi-tasking is the ability to manage multiple responsibilities at once by focusing on one task and keeping track of the others? Not, the ability to work at different tasks at the same time? Keep that at the back of your mind when you are tempted to focus on all platforms at once.


  • Personality: in the world, we live in, it is easy to fake a personality when you face the world and another when you are by yourself or with those close to you. This is simply exhausting (trust me, I know). Be yourself at all times! Feel free to be witty, funny, solemn, sarcastic, serious, whatever. As long as it is your personality and your audience love it and understand it, hone it, grow it, own it and be it.


  • Purpose: never thought knowing the reason why you were doing something was important? Well, it definitely is. Your 'Why' is what will make you wake up in the morning and keep going at night when all else fails.


  • Position: the only one of the Ps related to marketing, it is critical to a content creator's success. You need to know and understand the position you occupy in the mind of your audience - are you the go-to person for quick fixes, the shoulder they come to for inspiration or motivation, the person they want to be like or they trust anything and everything you recommend because in their opinion you never lie. You need to know what position you want to occupy in the lives of your audience. Call it a 'positioning statement' if you like.


  • Publish: don't just create, hit that button that publishes it, post it, let it go live. If it never does, then it never was.

How To Start A Blog In 2022 | The 5 Questions Every Beginner Blogger Needs To Ask (Lesson 1)


Starting a blog begins with a decision but after that decision comes a whole series of actions that require patience, guidance and strategy. 


In the grand scheme of things, this is actually the easiest phase of the whole journey but if not passed right, can ultimately become the hardest part of it all because it will keep drawing you back and keeping you behind. 


You need to ask yourself the following questions: 


• Why do I want to start a blog 

• What will it be about 

• What will be the purpose

• Who will it cater to 

• How will it function 


These are literally the building blocks to your blogging success so take time out, have a notepad and pen, go to a place to think about it and then write out the answers. 


The 5 Questions Beginner Bloggers Need To Ask & Answer


1. Why do I want to start a blog 


I'm going to be using myself as an example most of the time.  

So when I started my blog, I knew I wanted to teach regular women how to apply makeup and I knew the type of makeup I had in mind. At that time I didn't know anything about makeup and to teach people about it, I had to know about it myself so I started watching YouTube videos. You'll be surprised to know that when I learned more about makeup I knew my mission had to change and that's when the purpose of my blog changed again. 

 

If I had taken time out to properly think about the purpose of my blog then I would have known that my first purpose was a boatload of crap. Hazardous, full of potholes and bound to fail because 

  1. I didn’t know anything about makeup 
  2. I'd have known better than to promote cheap makeup that literally has no source 
  3. I'd have been promoting a mix of affordable Nigerian brands and other foreign drugstore brands which were available in the market but no one knew about. 


= I'd have moved several steps at a time instead of one step at a time. Image having these 3 steps squashed together into a 6 months period as opposed to having to use about 3 years to learn them all. 


The good thing is that I always wanted to teach so even when I finally came round to the true reason, it wasn't too hard to do a turnaround.

 

The same goes for you - ask yourself the truth about why you want to start a blog. Is it for fame? Free event invites? Free products? Exactly what?


2. What will it be about 


For me, it was makeup. So what? The whole world is talking about makeup. 


But what about me? What EXACTLY will the blog be about? Will it be general topics like Makeup reviews, looks, stores, High-end products, drugstore products, tips? And remember, a makeup blog is different from a beauty blog.  


You have to decide which one you are.  


Imagine you want to write about vintage clothes, your blog could focus on vintage clothes for professionals which can then branch to casual vintage clothes for the off-work period. If you want to write about interior design, why not focus on kitchen interior for large families and you can still do recipes or interior design for the pantry or even the dining room or the rest of the house. You have to pick a niche and won't box you in but still give you room to wiggle. It might help to consider something you love + a skill you have = your niche. 


You just have to know what your site will be about. Write it down and make it plain. 


I started off as a makeup blogger but when I became a makeup artist and began working on shoots, people would ask me about skin and fashion. I always replied with "makeup guys, makeup", but somehow people expected it so I went into other aspects of beauty and the my personal fashion style. I knew how I wanted to approach fashion and though I had a few faulty starts, I've been able to do it the way I want and I'm happy with it so far but my mainstay remains beauty. 


3. What will be the blog's purpose?


I know you've already established what your blog will be about but to what end? What purpose will it serve? Will it just be there to flow with any whims that come upon you at any time? NO, that won't work you know.


You have to define the exact purpose. For me, the initial purpose of my beauty blog was to teach, when the direction changed, the purpose became to be a source of information, then it finally evolved to become a source of inspiration, information and education more than anything else. 


So you have to find the purpose of your blog - teach like Neil Patel or Adam Enfroy, entertain like Buzzfeed, just be a go-to source of information like Beauty in Lagos for Lagos beauty businesses, or inspire.


 4. Who will your blog cater to?


Who will you be writing for? Teenagers, the Working class, the general public, mums, mums with teenage kids, or mature mums. They are called your target audience


You have to properly define your audience. Your audience might be fellow bloggers or some kind of professionals like amateur makeup artists or professional makeup artists whose Clients are regular women and they want to know what products these women like to buy so they can sell them too or working single men & women who want to learn quick 5-minute meals they can whip up in a sec.


One thing I've learned is that your direct primary audience who are your main focus are people who are just like you. 


In my case, these will be females between the ages of 25 and 35, they either have jobs or work for themselves, they always like to look good but at the same time don't mind having off days, they want to be themselves while going with the trend, they love to hang out on social media, they like to meet others who are just like them, they are not afraid to ask questions but sometimes prefer to find out the answers for themselves. That's just a snippet of who my direct primary target is. 


There is also a secondary audience who are fallouts of the primary and you also have to consider them sometimes because they may be entering the sphere of your primary audience or they may just be growing out of it.


5. How will it function


Do you have a demanding 9-5 that leaves you almost no time for yourself on weekdays? Or maybe you work remotely and can juggle one and off all day every day. Better still, you work better with a tight schedule so weekdays are for work and you prefer to devote the weekends to all your personal projects. 


You get my drift though. How is your blog going to function? Will you work on it at night only or on weekends? Will you create a schedule for posting or you'll be random? Will you get other people to become active parts of it or will you work on it alone? These are important questions you need to answer.

 

Recap

The 4 questions that need clear cut, precise answers before starting your blog are 


  1. Why do I want to start a blog - just an offhand decision or a genuine passion. Will it serve a worthy purpose?
  2. What will it be about - is it a topic I'm knowledgeable about or one I'm passionate about? Can I tear my clothes in support of it in an argument? (ok, that's extreme but to what length will you go for it?)
  3. Who will my blog cater to - my friends, my family, my colleagues, my little sister and her friends?
  4. How will it function - maybe I'll just hire someone to write about this topic cos I don't have the time for it but I'd like to have this little space on the internet anyways.

8 Reasons Why Brands Should Work With Bloggers in 2022.


Do you remember the several times Facebook, Instagram, WhatsApp, even Twitter and other platforms have been down because of one issue or the other? 


Just imagine you were a brand with a time-bound campaign and several social media influencers had been contracted to achieve a target. What could they have done then? NOTHING. That is money wasted.

Do you know why? Because their platform of choice is not controlled by them. You can avoid such situations by using Blogger influencers instead.


Brands should work with Bloggers more than social media influencers because they have control over their platforms and are very prepared for any eventualities. In the long run, they are a more profitable fit for brands or businesses looking for online influence.


The 8 Reasons Brands Should Work with Bloggers in 2022


1. Evergreen content

The products and services rendered by organisations are evergreen, that's why they last for years and years. How better to showcase these products and services than via long-form content formats which are best on blogs? This means your brand will always be relevant within the context of SERPs and the searches people make - regardless of their ages, locations and professions.


2. Actual people with real experiences

Blogs are usually started from a desire to share personal experiences or purchases - from travel to fashion to events to makeup and so on. This varies from social media where accounts with no backstory to the owner or with instant celeb status tries to tell people about a product or service. It is easy to see that bloggers are normal people with normal and their evolution is visible across their posts over time. It is easier to listen to them and believe what they say.


And because they are real people, it is easy to relate with them thereby enabling them to build a community of loyal readers/visitors.


3. They are thought-leaders who have authority

You become a thought-leader by saying the same thing, over and over again in different ways. That's my definition anyways, here is another definition I like. But it is actually true and long-form content helps you to build that authority over time. A blogpost on a certain topic will always be at the top of searches and will always be the reference for others to follow or believe. Once you are identified as a thought-leader, your opinion and ideas are invaluable. Social media content is transient and unable to deliver the kind of lasting relevance a blog does.


4. Long-form content to share all the brand benefits

Tell me one social media platform with no character limit for the caption? None. That's the reason why on social media is most-important to communicate a singular message/idea/thought at a time. It is also advisable to repost/repurpose/reuse overtime because the algorithm moves fast and pushes past content to the bottom of the feed where it is left forlorn and forgotten - content even as recent as 2 months ago. 


With a blog, you can utilise long-form to breakdown a variety of products and services with details of each and links to drive adoption. 


5. Are present on multiple platforms
There is no blogger who ONLY is present on their blog site. At the minimum, they have a Facebook page and an Instagram page. A lot of them go as far as having YouTube channels, Twitter handles alongside a presence on Pinterest, TikTok, Snapchat and a host of other platforms. 

This automatically means that they can promote your product or service on social media platforms in addition to their blog site thereby reaching out to a larger audience in the long run.
 
6. Content can be updated
Captions can be edited or updated on social media but the algorithm looks at it the same way - past content. Blog articles are never outdated because they can be updated e.g. an article about the Best Travel Destinations in 2018 can be updated to Top 10 Travel Destinations from 2018 to 2021.

Products can be added, dates can be extended, more benefits can be included and the price can be changed. All these do not affect the authority or ranking the article has on search engines as it will always be relevant to the search query of the relevant audience.

7. They are affordable
And dare I say, provide more value as well. 
With bloggers, it is easier to negotiate a package deal than with social media influencers some of which are only fueled by the 'success' of their counterparts who have reached celebrity status. 

They can provide a package deal which can include the blog, social media and even their email marketing lists. 

8. They are more accountable
How many times have you wondered just how many sales or leads that influencer campaign you did last week generated for your business? That's right, almost impossible especially with the limited link placements on platforms like Instagram and invisibility of dark sites like WhatsApp. 

Brands should work with Bloggers because with a blog, you can track every single sale, know how many people read about your product, where they came from, where they left to and even more granular analytics your brand will benefit from. 


Extra tip: people believe people over ads. Bloggers are regular people your audience believe because they look like them, know the same people they know, live in the same neighbourhood e.t.c. That's an extra reason to choose a blogger over an ad - in any shape or form - in 2022.


Looking to either build your brand blog or find a blogger influencer you would like to work with on an upcoming campaign? Shoot us an email to bloggersnbrands@gmail.com 

How To Blog in 2022. A 7-Part Series.



Early this year, I read a lot of articles and posts on 'How To Blog in 2021'. I always knew the importance of having a blog (or a website) and I've talked about it in a previous post here.


Knowing how to blog is an important skill that brands and individuals will need for the future. It is an easier way to build a community of loyal followers than social media. Also more stable and reliable too. 

Just in case you didn't know, Blogging is staging a major comeback in 2022. Are you prepared?

That's one of the main reasons why I created this 7 part blogging series - to teach newbie bloggers the fundamentals of blogging.


This series has been in the works for a couple of years now and is in 2 parts - The Beginner Blogger Series & The Advanced Blogger series. This 7-part series is the 'Beginner Series' and will provide the foundations of starting a blog in 2022


'How To Blog in 2022'

Here are the 7 parts of learning how to blog for a beginner


  1. The 5 Important Questions To Ask Before Starting A Blog
  2. The 6 Simple Elements You Need
  3. The Best Blog Hosting Platforms (Free & Paid)
  4. Unlocking Social Media
  5. Looking Your Blog Best
  6. You Need Content
  7. Spread The Word In 3 Ways

Are you excited? Don't miss a single post in the series, click here